Korean roofscape in New York
The Genesis House in New York’s vibrant Meatpacking District is much more than a commercial car dealership. The 46,800 square metre building is an architectural masterpiece and invites visitors to experience a unique symbiosis of tradition and modernity.
A shimmering copper curtain on the façade envelops the ground floor. The latest car models are presented on the first floor. On the second floor, the room layout and roofscape in particular are inspired by the Unhyeon Palace, the last family residence of the Korean king. The expansive space looks like a small village with various inviting areas: the Onjium restaurant, a Korean tea pavilion, an art library, a souvenir shop and seating areas. The challenge in designing the continuous suspended roof was to maintain the exact proportions of the Korean roof pitch and its tiles while expressing its contours in a lighter, modern language. All this is accompanied by a breathtaking panorama of the High Line and the Hudson River.
The Genesis House sets new standards in craftsmanship and service and its innovative concept sets it apart from conventional brand presentations. It invites New Yorkers and visitors alike to discover the extraordinary experiences of its diverse spaces and embark on an inspiring journey through tradition and modernity.
| Architect: | SUH Architects |
|---|---|
| Photography: | Alex Staniloff |
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